Arthrex Redefines Medical Education with Release of Interactive eBooks
Medical schools across the country have started to
integrate the iPad into their curriculum and educational setting. The benefits
are obvious and far reaching. Students can access entire libraries of learning
material from their mobile device, collaborate with each other and consume
content in creative new ways that didn’t exist before. eReader applications
such as Apple’s iBooks App allow for the consumption of fully interactive digital
textbooks. Image galleries, videos, animations and 3D objects can all be part
of iBooks and provide an engaging and immersive reading experience that takes
learning to a completely new level.
Arthrex acknowledges these trends and sees
advancements in mobile technology as a great opportunity to redefine the way
orthopaedic surgeons can be trained and educated. An eBook task force was
formed earlier this year with the goal to develop the company’s next generation
digital textbooks that will eventually replace traditional means of education. The
talents and skills of Graphic Designers, Medical Illustrators, 3D Animators,
Videographers, Multimedia Artists and Software Developers were harnessed in an
effort to push the technological and creative envelope of digital publishing to
the limit. Nobody knew that the task force was about to change the trajectory
of Arthrex’s medical education program forever.
When the work of the eBook task force was first
displayed at the AAOS meeting in Chicago earlier this year, everyone understood
that a new era for product demonstration and surgeon education had arrived. With
an iPad and Arthrex’s iBooks, surgeons can now interact with suture anchors in
a 3-dimensional environment, zoom in and out of high-resolution images such as
x-rays and MRIs, watch surgical technique videos and take notes without ever
leaving the eReader application of their tablet. With the touch of a finger readers
can experience the mechanics of surgical instruments such as the FlipCutter and
understand the sophistication of suture button constructs like the ACL
TightRope. Medical device and surgical technique education has never been more
engaging and educational at the same time.
By embracing mobile technology and transitioning
from traditional to modern reading formats such as iBooks, Arthrex demonstrates
its uncompromising commitment to innovation and education. The creative talents
at Arthrex took the company’s mission of “Helping Surgeons Treat Their Patients
Better” very seriously when they set out to develop a new education format that
would allow engineers, product managers and scientists to tell stories in ways
that weren’t possible before. They delivered highly interactive and engaging digital
textbooks that teach medical professionals scientific concepts and surgical
techniques in a multisensory fashion that will soon become the new standard of
teaching.
Arthrex interactive iBooks featuring products and techniques are available for download by logging into Arthrex.com. For
instructions on how to download, please see below.
How to download iBooks:
iBooks can only be viewed with iOS
devices (iPad, iPhone and iPod Touch) and the iBooks
App from the Apple App Store. A Wi-Fi
connection for downloading the Arthrex iBooks is strongly recommended.
How to download iBooks from
Arthrex.com:
1. On your iPad, open
Safari and log on to Arthrex.com.
2. Navigate to the
following page: http://www.arthrex.com/resources
3. Select “iBooks”
from the “Resource Type Filter” on the left side.
4. Select one of the
available links and let Safari download the file (this might take a moment).
5. Once the download
is complete, select “Open in iBooks” and wait until the iBook opens inside of
the iBooks App (this might take a moment).
How to download iBooks from a
desktop/laptop:
1. On your
desktop/laptop log on to Arthrex.com.
2. Navigate to the
following page: http://www.arthrex.com/resources
3. Select “iBooks”
from the “Resource Type Filter."
4. Select one of the
available iBooks to initiate the download.
5. Once the download
has finished, drag the file into iTunes.
6. Navigate to iBooks
in iTunes, select the Arthrex iBook and drag/drop the iBook to the iPad.
