Arthrex Makes Significant Statement at the 2012 Academy of Orthopaedic Surgeons Meeting
Arthrex just returned from the Academy of Orthopaedic Surgeons (AAOS) Meeting in San Francisco, CA. The AAOS Meeting is the largest annual educational/tradeshow event for orthopaedic surgeons with more than 15,000 surgeons and over 500 exhibiting companies from around the world in attendance. This year, Arthrex made a significant to orthopaedic surgeons and the orthopaedic industry with a brand new, two-story exhibit featuring spectacular graphics and lighting. With visual enthusiasm, orthopaedic surgeons from around the world came to Arthrex’s exhibit to learn more about the company’s innovative new products and techniques that will help them treat their patients better.
Arthrex also introduced a new concept at AAOS this year called the Arthrex Café, which offered a unique and personalized educational environment. Surgeons were invited to select from a procedure-specific menu, and were then served a customized tray and iPad for a personalized one-on-one demonstration and learning experience. It was met with great success!
Arthrex’s Eastern Hemisphere and IberoAmerica representatives in attendance once again provided an impressive international presence, and Arthrex was undoubtedly the busiest booth at the meeting!